Strategy · Go-to-Market · Product

I turn market insight into shipped products
and closed revenue.

Ten-plus years moving between corporate strategy and hands-on building — go-to-market design, sales process, and positioning for cybersecurity and SaaS platforms, and founder of GenHax, where I design and build the product myself while leading teams of dozens across several projects running at once.

Hugo Seureau
$1B+
Revenue impact informed
50+
Fortune 500 partnerships
0→12
Team built at GenHax
4
Languages fluent
What I've built

Products, not just plans

I don't hand off strategy and walk away — I build the thing. GenHax is designed, coded, and operated by me end to end, across its web platform, desktop automation agent, and Chrome extension.

app.genhax.com
Live
Inside the app
GenHax challenge creation wizard
Challenge creation wizard
GenHax team chat
Team chat & co-creation
GenHax lead gen dashboard
Lead gen dashboard
Founder · Product · Engineering

GenHax

An AI-powered co-creation and experiential learning platform: teams, students, and hackathon veterans solve real-world challenges through AI-guided workflows, with work evaluated into verified skill badges — not self-reported claims. Deployed across universities and organizations, including NSF-backed projects, to upskill workforces and ship real software. GenHax also runs AppHax, a dedicated app-development arm that builds mobile and web apps for nonprofits, startups, and enterprises — from a one-week prototype to fully built, maintained applications.

Web platform (Next.js) Desktop automation agent Chrome extension Postgres / Supabase
app.genhax.com → My GenHax profile → ✓ Verified on GenHax: Challenge Creator Tool, Lead Gen Tool
NSF-funded, 3-year program
Built in 2 months, 4 months of beta
Powers KGC Build & KGC Learn
AppHax client build

KGC · Knowledge Graph Conference

Positioning and the platform behind KGC's two brands — KGC Build, their hackathon line, and KGC Learn, their lessons line. The hackathon platform (branded KnowHax) was designed and shipped in 2 months, NSF-funded, with 10 participant-facing features and 7 admin features: onboarding, chat, calendar, activities, badges, leaderboards, and real-time team scoring.

"Hugo and the GenHax team exceeded expectations for our KnowHax hackathon and received gleaming praise from the NSF who were the main sponsor." — Thomas Deely, KGC co-founder

Built through AppHax
Client: Parity Productions
Shipped to production
AppHax client build

Parity Database

A production app built and delivered through AppHax, GenHax's app-development service — taken from prototype to a live, maintained application, shipped as both a web app and a mobile app.

Web app Mobile app
Basic: 1-week prototype or 2-month no-code build
Advanced: competitive bid, vetted freelancers
$1,000–$100,000 prize pools
App development service

AppHax

GenHax's build service for founders and organizations. Basic: a one-week prototype (∼$1,000), or a fully built no-code app over two months ($2,000/mo). Advanced: a competitive build challenge where vetted freelancers bid for the work, with prize pools from $1,000 to $100,000 for premium design and development. Optional maintenance training either way.

micasa.events
Live
AppHax client build · MVP

Micasa

An events platform for hosts to run intimate private events and split ticket revenue with the collaborators — musicians, chefs, artists — who make them happen, with payouts handled automatically after the event. We built their MVP.

Divorce Cost & Impact Calculator
Live
GTM & Content Consulting

Rodriguez Law & Mediation

Positioning, content, and local-SEO engagement for a Manhattan divorce mediation practice: Google Business Profile strategy, blog and neighborhood-expansion content, a review-generation playbook, and a full Spanish-language track for the firm's bilingual client base. The interactive piece above — a Divorce Cost & Impact Calculator comparing mediation to litigation — is a lead-generation tool I designed and built myself, live on the firm's site.

hugogenhax.github.io/irene-sudac-site
Live
Positioning & Site Build

Irene Sudac · Enericadus

Positioning and website for a manufacturing & operational-finance consulting practice serving global manufacturers. Navigation is organized by the problems buyers actually search for — margin, working capital, ERP and order-to-cash, captive finance, footprint — instead of generic service categories, built around how a deal really gets forwarded internally from a plant controller to a VP of FP&A.

hugogenhax.github.io/wedding-site-KH
Live
Personal build

Katie & Hugo

A wedding site built end to end for our own event: a custom RSVP flow backed by Google Sheets, a dynamic photo gallery, and a guest-details page encrypted client-side (AES-GCM, password-derived key) so the content behind it stays private to invited guests — what's live above is the real gate, not a mockup.

app.genhax.com/sencial
Live
GenHax client build

Sencial Memory

An AI app for Meta Ray-Ban smart glasses, built for Sencial Inc. Their S4D engine isolates individual speakers from ambient noise in under 10ms, running on-device; GenHax built the product around it — real-time voice identity matching against a personal contact graph, for people navigating social situations with Alzheimer's, PTSD, or hearing loss. The scenarios section above shows eight real use cases.

app.genhax.com/nsf-gaps-to-graphs
Live
NSF · Proto-OKN

Gaps to Graphs

A tool built for the U.S. National Science Foundation's Proto-OKN program: researchers describe a policy question in plain language, and it generates a SPARQL query against FRINK's knowledge graphs, scored across five dimensions — policy urgency, economic impact, population scope, cross-KG value, and actionability — with an AI chat to refine the query and regenerate it on demand.

Strategy case study

Cybersecurity GTM in the US — from unsystematized pipeline to a repeatable engine

Companies supported: Cyberette · Certilane

Senior Strategy Consultant engagement owning North American go-to-market for a deepfake and synthetic-media forensics platform. The product had one live customer and no repeatable sales process — pipeline lived in scattered notes, qualification broke down on the first hard question, and the CRM was out of date. I rebuilt the positioning, picked the markets, and designed the process that would make revenue repeatable.

Positioning

Detect → Analyse → Prosecute. Competitors return a probability score — useless once money moves or a case reaches court. I repositioned the product around court-admissible forensic evidence with a documented chain of custody: the same output serves a law firm's exhibit, a talent agency's takedown, and a police case file. One wedge, three markets.

Market selection & rationale

Reputation & brand-protection agencies

Urgent brand risk, discretionary budget, one agency carries many clients — fast and repeatable.

Legal (media law, privacy, national security)

Clear court use case with per-matter budget — a longer chase, but the demand is real.

IAM & identity channel partners

Embeds into KYC flows the partner already owns — lowest friction, fastest path to volume.

Deliberately sequenced: three low-friction plays fund the ramp and generate references, while slower law-enforcement, government, and banking cycles mature underneath. First revenue was never gated on the slowest buyer.

Qualification, redesigned

"How many fraud cases do you have?" got no answer — the work was manual and uncounted. I replaced it with a process-cost qualification: hours spent per case today, cases dropped for lack of proof, exposure when evidence fails. Every deal mapped to a named champion, economic buyer, and decision maker before it could reach proposal.

The sales engine

SourceQualifyDiscoveryDemoProposalCloseExpand

Each stage carries an exit test — no deal advances without a named role identified and the next step booked. Weekly pipeline hygiene (stage, next step, aged deals flagged) is enforced by CRM automation, not memory.

Result

5 enterprise accounts closed at six-figure deal values, 40+ strategic partnerships established, and a regional product-market fit reached by turning an ad hoc pipeline into a process every rep could run the same way.

What I bring

Strategy, revenue, and the technical fluency to build it myself

The two badges below are verified — scored from actual work inside GenHax, not self-reported. Everything else reflects direct, hands-on experience across the roles on my résumé.

Strategic Positioning & GTM

Corporate Strategy Strategic Planning Go-to-Market Strategy Competitive Analysis Market Research Pricing Strategy M&A / Due Diligence TAM/SAM/SOM Modeling

Sales & Business Development

Business Development Partnership Management Enterprise Sales Sales Strategy Revenue Management Account Management Contract Negotiation Salesforce / HubSpot

Leadership & Team Management

Leading Teams of Dozens Multi-Project Management Cross-Functional Leadership Coaching & Mentorship Fast Learning Problem Solving Accountability to the Team

Product & Technical

✓ GenHax Lead Gen Tool ✓ GenHax Challenge Creator Tool Product Management Full-Stack Development Next.js / React / TypeScript Python / SQL Financial Modeling Prompt Engineering
Track record

Experience

2020 — Present
Business Development & Operations Lead
GenHax, New York

Took the platform from startup to established market presence. Secured 50+ strategic partnerships including Accenture, Capital One, Nasdaq, and Wells Fargo; sustained 15% month-over-month growth; built the team from 0 to 12; led a financing round by converting strategic customers into investors. Day to day, I lead teams of dozens of people across several concurrent projects and navigate cross-functional leadership groups spanning product, engineering, and partnerships — learning fast, solving problems as they surface, and coaching teammates while staying directly accountable to them.

2023
Senior Strategy Consultant, North America
Certilane / Cyberette

Owned North American market entry for a cybersecurity SaaS platform — positioning, segmentation, and the sales process described above. Closed 5 six-figure enterprise accounts and built 40+ partnerships from a standing start.

2017 — 2020
Market & Competitive Intelligence Manager
PTC, New York

Strategic research and competitive intelligence supporting executive decisions as PTC grew from $1B to $2B in revenue — new-market opportunity identification across 20 global markets, a 45% faster market-entry cycle, and an 80% lift in sales effectiveness through intelligence frameworks.

2012 — 2017
Corporate Strategy Analyst
PTC, New York

Financial modeling and market analysis across healthcare, aerospace, and manufacturing — econometric models for deal economics, and the segmentation frameworks the later strategy work was built on.

Earlier
Group Sales Lead, Northern EU
AB7, Paris & London

Enterprise sales and account planning across Northern European markets.

Master's in Business, Corporate Strategy — Sciences Po, France. Winner, Export Award (French Foreign Business Advisors). Fluent in English, French, Spanish, and German.

Get in touch

Let's build something, or fix your go-to-market.

Open to strategic advisory, GTM/sales-process design, and product-build work through AppHax.