Strategy · Go-to-Market · Product
Ten-plus years moving between corporate strategy and hands-on building — go-to-market design, sales process, and positioning for cybersecurity and SaaS platforms, and founder of GenHax, where I design and build the product myself while leading teams of dozens across several projects running at once.
I don't hand off strategy and walk away — I build the thing. GenHax is designed, coded, and operated by me end to end, across its web platform, desktop automation agent, and Chrome extension.



An AI-powered co-creation and experiential learning platform: teams, students, and hackathon veterans solve real-world challenges through AI-guided workflows, with work evaluated into verified skill badges — not self-reported claims. Deployed across universities and organizations, including NSF-backed projects, to upskill workforces and ship real software. GenHax also runs AppHax, a dedicated app-development arm that builds mobile and web apps for nonprofits, startups, and enterprises — from a one-week prototype to fully built, maintained applications.
Positioning and the platform behind KGC's two brands — KGC Build, their hackathon line, and KGC Learn, their lessons line. The hackathon platform (branded KnowHax) was designed and shipped in 2 months, NSF-funded, with 10 participant-facing features and 7 admin features: onboarding, chat, calendar, activities, badges, leaderboards, and real-time team scoring.
"Hugo and the GenHax team exceeded expectations for our KnowHax hackathon and received gleaming praise from the NSF who were the main sponsor." — Thomas Deely, KGC co-founder
A production app built and delivered through AppHax, GenHax's app-development service — taken from prototype to a live, maintained application, shipped as both a web app and a mobile app.
GenHax's build service for founders and organizations. Basic: a one-week prototype (∼$1,000), or a fully built no-code app over two months ($2,000/mo). Advanced: a competitive build challenge where vetted freelancers bid for the work, with prize pools from $1,000 to $100,000 for premium design and development. Optional maintenance training either way.
An events platform for hosts to run intimate private events and split ticket revenue with the collaborators — musicians, chefs, artists — who make them happen, with payouts handled automatically after the event. We built their MVP.
Positioning, content, and local-SEO engagement for a Manhattan divorce mediation practice: Google Business Profile strategy, blog and neighborhood-expansion content, a review-generation playbook, and a full Spanish-language track for the firm's bilingual client base. The interactive piece above — a Divorce Cost & Impact Calculator comparing mediation to litigation — is a lead-generation tool I designed and built myself, live on the firm's site.
Positioning and website for a manufacturing & operational-finance consulting practice serving global manufacturers. Navigation is organized by the problems buyers actually search for — margin, working capital, ERP and order-to-cash, captive finance, footprint — instead of generic service categories, built around how a deal really gets forwarded internally from a plant controller to a VP of FP&A.
A wedding site built end to end for our own event: a custom RSVP flow backed by Google Sheets, a dynamic photo gallery, and a guest-details page encrypted client-side (AES-GCM, password-derived key) so the content behind it stays private to invited guests — what's live above is the real gate, not a mockup.
An AI app for Meta Ray-Ban smart glasses, built for Sencial Inc. Their S4D engine isolates individual speakers from ambient noise in under 10ms, running on-device; GenHax built the product around it — real-time voice identity matching against a personal contact graph, for people navigating social situations with Alzheimer's, PTSD, or hearing loss. The scenarios section above shows eight real use cases.
A tool built for the U.S. National Science Foundation's Proto-OKN program: researchers describe a policy question in plain language, and it generates a SPARQL query against FRINK's knowledge graphs, scored across five dimensions — policy urgency, economic impact, population scope, cross-KG value, and actionability — with an AI chat to refine the query and regenerate it on demand.
Companies supported: Cyberette · Certilane
Senior Strategy Consultant engagement owning North American go-to-market for a deepfake and synthetic-media forensics platform. The product had one live customer and no repeatable sales process — pipeline lived in scattered notes, qualification broke down on the first hard question, and the CRM was out of date. I rebuilt the positioning, picked the markets, and designed the process that would make revenue repeatable.
Detect → Analyse → Prosecute. Competitors return a probability score — useless once money moves or a case reaches court. I repositioned the product around court-admissible forensic evidence with a documented chain of custody: the same output serves a law firm's exhibit, a talent agency's takedown, and a police case file. One wedge, three markets.
Urgent brand risk, discretionary budget, one agency carries many clients — fast and repeatable.
Clear court use case with per-matter budget — a longer chase, but the demand is real.
Embeds into KYC flows the partner already owns — lowest friction, fastest path to volume.
Deliberately sequenced: three low-friction plays fund the ramp and generate references, while slower law-enforcement, government, and banking cycles mature underneath. First revenue was never gated on the slowest buyer.
"How many fraud cases do you have?" got no answer — the work was manual and uncounted. I replaced it with a process-cost qualification: hours spent per case today, cases dropped for lack of proof, exposure when evidence fails. Every deal mapped to a named champion, economic buyer, and decision maker before it could reach proposal.
Each stage carries an exit test — no deal advances without a named role identified and the next step booked. Weekly pipeline hygiene (stage, next step, aged deals flagged) is enforced by CRM automation, not memory.
5 enterprise accounts closed at six-figure deal values, 40+ strategic partnerships established, and a regional product-market fit reached by turning an ad hoc pipeline into a process every rep could run the same way.
The two badges below are verified — scored from actual work inside GenHax, not self-reported. Everything else reflects direct, hands-on experience across the roles on my résumé.
Took the platform from startup to established market presence. Secured 50+ strategic partnerships including Accenture, Capital One, Nasdaq, and Wells Fargo; sustained 15% month-over-month growth; built the team from 0 to 12; led a financing round by converting strategic customers into investors. Day to day, I lead teams of dozens of people across several concurrent projects and navigate cross-functional leadership groups spanning product, engineering, and partnerships — learning fast, solving problems as they surface, and coaching teammates while staying directly accountable to them.
Owned North American market entry for a cybersecurity SaaS platform — positioning, segmentation, and the sales process described above. Closed 5 six-figure enterprise accounts and built 40+ partnerships from a standing start.
Strategic research and competitive intelligence supporting executive decisions as PTC grew from $1B to $2B in revenue — new-market opportunity identification across 20 global markets, a 45% faster market-entry cycle, and an 80% lift in sales effectiveness through intelligence frameworks.
Financial modeling and market analysis across healthcare, aerospace, and manufacturing — econometric models for deal economics, and the segmentation frameworks the later strategy work was built on.
Enterprise sales and account planning across Northern European markets.
Master's in Business, Corporate Strategy — Sciences Po, France. Winner, Export Award (French Foreign Business Advisors). Fluent in English, French, Spanish, and German.
Open to strategic advisory, GTM/sales-process design, and product-build work through AppHax.